What is Viral Marketing? Learn Viral Marketing Strategies and Tactics –
More than 90% of all startups ultimately fail; nearly half of these failures result from problems relating to “running out of cash” and “price/cost issues”
“Virality”, which is what all modern-day startups must secure in order to scale exponentially, can be thought of in two ways:
- As a general term applied to the Internet: “The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral”
- As a specific term applied to customer acquisition: “A phenomenon in which users acquire other users, usually through some referral mechanism built into the product on offer”