Disapprovals can occur when you create an ad or keyword, or during the editorial review process of the ad or keyword. For more information about disapprovals, see How do I fix a Disapproved or Approved Limited status?

If, after reviewing the Bing Ads policies, you believe that your ad or keyword shouldn’t have been disapproved, you can request an exception. In the request, tell us why you believe the ad or keyword meets the policies and should not have been disapproved, or why the policy in question doesn’t apply. We’ll review the ad or keyword again to ensure the right decision is made. When you submit the request, the delivery status for the ad or keyword is set to Exception under review.

The Bing Ads team responds to requests as quickly as possible — most reviews are completed within a day. After we’ve reviewed your request, we’ll change the status of the ad or keyword and send you an email summarizing any approvals or disapprovals.

Keep in mind that if an ad or keyword is disapproved a second time, the decision is final.