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Google Ads for ESTA Visa Services – Complete Setup, Strategy & Leads Generation Guide

Surjeet Thakur - Google Adwords Expert Chandigarh India

Surjeet Thakur

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99153 37448

Google Ads Certified Expert for USA, Canada, UK & Global Campaigns for ESTA

Are you offering ESTA visa assistance services and want to drive quality leads or direct calls from travelers applying for the US visa waiver program?

I’m Surjeet Thakur, a Google Ads consultant and certified expert, helping immigration and travel service providers generate consistent leads, bookings, and inquiries through high-converting ad campaigns—especially for ESTA visa services.

This article is your step-by-step blueprint to run profitable Google Ads campaigns for ESTA visa consulting. – 09915337448


🇺🇸 What Is ESTA?

ESTA (Electronic System for Travel Authorization) is a visa waiver authorization required for citizens of eligible countries to enter the United States for tourism or business for up to 90 days.

Countries under the Visa Waiver Program (VWP) include:

  • UK
  • Canada (not required for citizens, but used for PR holders)
  • Germany
  • Australia
  • France
  • Japan
  • Spain
  • Italy
  • Netherlands
  • South Korea (38+ countries total)

💼 Who Needs Google Ads for ESTA Visa Services?

  • Immigration consultants
  • Travel agents
  • Online ESTA registration portals
  • Affiliate marketers offering ESTA services
  • Lead generation agencies in travel sector

🧠 Why Use Google Ads for ESTA Services?

  • People often search urgently right before booking flights
  • High commercial intent — users are ready to buy/apply
  • You can target by country, language, and device
  • Generate direct form submissions or phone calls

🛠️ Google Ads Setup – Step-by-Step

📌 Campaign Type:

  • Search Network Campaign
  • Goal: Leads or Calls
  • Optional: Display Remarketing Campaign

📍 Target Locations:

  • Countries where people apply for ESTA the most:

    • UK, France, Germany, Australia, Japan, South Korea, Spain, Netherlands, Sweden

  • Language Targeting: English + Native language (if copy is localized)

📱 Device Targeting:

  • Desktop (for form fills)
  • Mobile (for calls)

⏰ Ad Schedule:

  • 8 AM to 11 PM (user local time)

  • Prioritize weekends & holidays (travel planning days)


✍️ 10+ High-Converting Google Ads Copy Samples for ESTA

Ad Copy 1
H1: Apply for US ESTA Visa Online
H2: Official Fast Processing Service
H3: Trusted by 1000s of Travelers
Desc: Quick ESTA Application for Travel to the USA. 24/7 Support. Mobile-Friendly Form. Apply Now.


Ad Copy 2
H1: ESTA Visa Waiver for UK Citizens
H2: Fast & Secure Online Form
H3: No Appointment Needed
Desc: Get Your ESTA Visa for US Travel in Minutes. Fast Approval. 100% Support.


Ad Copy 3
H1: USA ESTA Visa for France Travelers
H2: Apply Online in 5 Minutes
H3: No Embassy Visit Required
Desc: Simple ESTA Visa Process. Avoid Rejections. Start Application Now.


Ad Copy 4
H1: ESTA for Germany to USA
H2: Official US Travel Authorization
H3: Pay & Get Approval Fast
Desc: Secure Application Portal. 24-Hour Processing Time. Start Now.


Other Ad Variations:

  • For Spain, Australia, Netherlands, Japan, Sweden
  • Call-based campaigns: “Speak to an ESTA Agent Now”
  • Mobile optimized: “One-Click Apply ESTA Visa”

Let me know if you’d like these ads in a downloadable set.


🔑 Top Keywords for ESTA Visa Services

Exact/Phrase Keywords
apply for esta visa
esta visa for usa
esta application online
esta visa for uk citizens
esta visa for france
us visa waiver program
usa travel authorization
esta for germany travelers
esta visa form online
esta visa consultant
get esta quickly
travel to usa esta
esta application form
official esta visa usa

❌ Negative Keywords List (Avoid Wasting Budget)

 

Negative Keywords
free visa
job in usa
visa rejection
embassy jobs
usa green card
us visa lottery
esta status check
document requirements
how to get us passport
esta refund

🔄 How the Funnel Works (Lead Flow Strategy)

  1. User searches: “apply ESTA for USA”
  2. Your ad appears at the top
  3. They click → go to landing page (optimized for mobile)
  4. Page has:
  • Benefits of your service
  • Clear pricing
  • Quick application form or call button
  1. They submit the form or call your support
  2. You capture & follow up the lead

🎯 Strategy Tips for Higher ROI

  • Use ad extensions (site links, callouts, call button)
  • Optimize for mobile conversion with 1-click apply
  • Add trust elements: Verified symbol, reviews, secure site badge
  • Include FAQs on landing page
  • Use remarketing ads for visitors who didn’t complete application
  • A/B test headline variants like “Fast ESTA Approval” vs “Secure USA Travel Entry”

💡 How People Make Money Offering ESTA Services

  • Direct Sales: Charge $39–$89 per application
  • Affiliate Model: Promote an ESTA service platform and earn commission
  • White Label Portal: Use a white-label ESTA system and rebrand under your name
  • Add-On for Travel Agencies: Bundle ESTA with flight and hotel bookings
  • Lead Selling: Collect data and sell qualified travel leads to immigration consultants

🌎 Countries Where ESTA Is Most Used

  1. United Kingdom
  2. France
  3. Germany
  4. Australia
  5. Netherlands
  6. Japan
  7. South Korea
  8. Italy
  9. Spain
  10. Sweden

These are your prime Google Ads target regions.


🤔 FAQs for Landing Page & Campaign Support

Q1: How long does an ESTA take to get approved?
Most get approval in minutes to hours, but apply at least 72 hours before travel.

Q2: Do I need a visa or ESTA?
If you’re from a Visa Waiver country, you need ESTA, not a traditional visa.

Q3: Is your site official?
We offer support with application processing, not a government site.

Q4: What do I need to apply?
A passport, a payment method, and a travel plan.

Q5: Can I apply for someone else?
Yes, we allow bulk and family applications.


📞 Work With Surjeet Thakur – Google Ads Consultant for Visa & Travel Agencies

I specialize in high-conversion Google Ads campaigns for ESTA, visa, immigration, and travel services.

  • ✅ Custom campaigns for USA, UK, Canada, Europe
  • ✅ Optimized for calls, form leads, and WhatsApp chat
  • ✅ Weekly reports and ROI tracking
  • ✅ Fast setup and launch

📲 Let’s Talk!

📧 Email: surjeet@ppcchamp.com
📞 Call/WhatsApp: +91-9915337448

If you'd like us to dramatically improve your website & business, visit our "Services" page and then contact us for more information.
And if you have any comments or questions about this article, contact us
or Call +91-9915-337-448, Skype: oli-jee, Email: surjeet@ppcchamp.com
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