The ‘Keyword Not Provided’ incident is another example of Google making ranking in organic listings HARDER – a change for ‘users’ that seems to have the most impact on ‘marketers’ outside of Google’s ecosystem – yes – search engine optimisers.
Now, consultants need to be page-centric (abstract, I know), instead of just keyword centric when optimising a web page for Google. There are now plenty of third party tools that help when researching keywords but most of us miss the kind of keyword intelligence we used to have access to. Continue reading