If you want to control which pages get crawled and indexed by Google see my article for beginners to the robots.txt file.

External Links

• http://www.robotstxt.org/meta.html

H1-H6: Page Headings

I can’t find any definitive proof online that says you need to use Heading Tags (H1, H2, H3, H4, H5, H6) or that they improve rankings in Google, and I have seen pages do well in Google without them – but I do use them, especially the H1 tag on the page. Continue reading →

Robots Meta Tag

Example Robots Meta Tag;

<meta name="robots" content="index, nofollow" />

I could use the above meta tag to tell Google to index the page but not to follow any links on the page, if for some reason, I did not want the page to appear in Google search results. Continue reading →

Meta Description Tag

Like the title element and unlike the meta keywords tag, this one is important, both from a human and search engine perspective.

<meta name="Description" content="Get your site on the first page of Google,
Yahoo and Bing. Call us on 09915337448. A company based in India." />

Forget whether or not to put your keyword in it, make it relevant to a searcher and write it for humans, not search engines. If you want to have this 20-word snippet which accurately describes the page you have optimised for one or two keyword phrases when people use Google to search, make sure the keyword is in there. Continue reading →

Meta Keywords Tag

A hallmark of shady natural search engine optimisation companies – the meta-keywords tag. Companies that waste time and resources on these items waste client’s money – that’s a fact: Continue reading →

Page Title Element

<title>What Is The Best Title Tag For Google?</title>

The page title tag (or HTML Title Element) is arguably the most important on page ranking factor (with regards to web page optimisation). Keywords in page titles can undeniably HELP your pages rank higher in Google results pages (SERPs). The page title is also often used by Google as the title of a search snippet link in search engine results pages. Continue reading →

What is The Perfect Keyword Density? –

The short answer to this is – no.

There is no one-size-fits-all keyword density, no optimal percentage guaranteed to rank any page at number 1. However, I do know you can keyword stuff a page and trip a spam filter. Continue reading →

I get asked this all the time –

how much text do you put on a page to rank for a certain keyword?

The answer is there is no optimal amount of text per page, but how much text you’ll ‘need’ will be based on your DOMAIN AUTHORITY, your TOPICAL RELEVANCE and how much COMPETITION there is for that term, and HOW COMPETITIVE that competition is. Continue reading →

Some webmasters claim putting your keywords in bold or putting your keywords in italics is a beneficial ranking factor in terms of search engine optimizing a page. Continue reading →

Keyword Research – The first step in any professional campaign is to do some keyword research and analysis.

Somebody asked me about this a simple white hat tactic and I think what is probably the simplest thing anyone can do that guarantees results. Continue reading →

SEO Ranking Factors – Google has HUNDREDS of ranking factors with signals that can change daily, weekly, monthly or yearly to help it work out where your page ranks in comparison to other competing pages in SERPs.

You will not ever find every ranking factor. Many ranking factors are on-page or on-site and others are off-page or off-site. Some ranking factors are based on where you are, or what you have searched for before. Continue reading →