What is User Experience (UX), and the key benefits  –  User experience design (UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

Good UX Is Good Business

User experience (UX) design focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy to use.

Keep it simple, stupid

The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided. The phrase has been associated with aircraft engineer Kelly Johnson (1910–1990). The term “KISS principle” was in popular use by 1970. Variations on the phrase include “Keep it Simple, Silly”, “keep it short and simple”, “keep it simple and straightforward” and “keep it small and simple” Continue reading →