Conversions & Tracking – Conversion tracking is a powerful tool in AdWords that lets you identify how well your ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions for your business.

The data recorded by conversion tracking allows you to identify which areas of your campaign are working and not working, so you can optimize your bids, ad text, and keywords accordingly.

PPC marketing campaigns are measured by how much traffic they generate and number of conversions that take place. Tracking this data allows you to know which:

• Keywords are profitable or unprofitable
• Ad groups are performing the best
• Ads have the highest CTR

And more. But it also allows you to carefully track your budget and conversions. Continue reading →