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Quora Ads Campaign structure Step by Step Guidelines

it’s time to review how the campaign structure works. Like most other Ad platforms, the hierarchy of an Ad Campaign is: Campaign > Ad Set > Ads.

Campaign

This is where you define your campaign name, objective, schedule and budget.

Pro Tip: If you have multiple business goals, it’s recommended that you create separate campaigns for each of them. Typically, each goal will have a different objective and this will define your targeting and ad creative. It’s also helpful to tie individual campaign results back to budgets you’ve set for each goal. 

Ad Set

Ad Sets are where you will determine your audience and how much you’re willing to bid. You’ll define things like Topics, Location, Device and bid price.

Pro Tip: If you want to test different audiences (by Topics, Location, or Device), you can create multiple Ad Sets to see which audiences perform the best. We recommend grouping similarly themed topics together into ad sets, keeping in mind that all topics within an ad set will share a bid and ad creatives.

Ad

Here is where you create your messaging which includes a Headline, Body Text, Display URL, Landing Page, and Call-to-Action.

Pro Tip: Be creative – use copy that engages your selected audiences. It’s recommended to test multiple Ad units to see which one performs the best for your campaign. It’s not uncommon to have multiple ad creatives for each Ad Set.

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