yahoo gemini ppc management services  – Reach the right customers on Yahoo

It’s easy to create ads on Yahoo search, sites, and apps.

Yahoo gemini ads – The first unified ad marketplace for mobile search and native advertising

Yahoo Gemini, designed to offer advertisers a unified marketplace for mobile search and native advertising, is available now through the self-serve Yahoo Ad Manager. New ad formats, placements and platform features will be released as the service evolves.

Today, we are excited to introduce Yahoo Gemini, the first unified marketplace for mobile search and native advertising. With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage, and optimize their mobile search and native ad spend in one place—driving greater performance and higher impact for their businesses and brands.

And to make it even easier for advertisers, Yahoo Gemini is available through our existing self-service buying platform, Yahoo Ad Manager.

We never “set it & forget it”

PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.

There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (PPC) across your entire campaign.

What’s included in PPCChamp Professional PPC Management Services?

• Targeting

  Pick who sees your ad:

  It’s simple to customize by location, search terms, interests, language and other powerful filters.

•  What it costs

  Set a budget that works:

  Put a limit on your maximum budget, then choose: pay when people click your ad, see your ad, or view your video.

•  Reporting

  See how you’re doing:

  Easily see how your ad is performing with real-time insights and make changes on the fly.

What Is Gemini?

Yahoo Gemini is a platform that combines mobile search as well as native advertising on Yahoo properties. The native advertising referred to are promoted “stories” that appear in the feed with other Yahoo stories on their site and in their mobile app.

Getting Started With Gemini

First, you have to create a Yahoo login to use Gemini. A small hassle, but we’ll get over it. Then you start creating your first campaign. It looks like this:

[insert Yahoo-New-Campaign.png here]

Here is what you’ll get with each of the 3 options:

· Visit my website – pay only when someone clicks your ad (CPC), both native and search ads, sends visitor to your website on click

· Know my brand – pay when people view your ad (CPM) or video (CPV), native and video ads, primarily to expose people to your ads

· Download my app – pay when someone clicks the ad (CPC) or watches your video (CPV), native and video ads, send visitor to app install page

Given the nature of native advertising, these are good options. For this example we’ll use the Visit my website campaign type to continue.

How to Create Your First Campaign

Our campaign has 4 steps. First, we need to name our campaign and define the audience. Targeting can be done by location, language, age, gender, interests and custom audiences. Here is what the interface looks like:

Browsing the interests section reveals that Yahoo has several in-house interests as well as several that are based on Flurry data (a company that Yahoo purchased) and are mobile-only targets. The custom audience option allows you to cookie an audience and target them, similar to remarketing. I anticipate this will also expand to include uploaded emails matched to Yahoo accounts eventually.

Next you have your bidding settings. They’re pretty straightforward with a budget that can be set by day or a total spend on the campaign as well as your ad group default CPC bid.

Next you’ll create your ads. You upload images that are 1200×627 for the large rectangle and 627×627 for square. You then enter an Ad Title (50 character limit), Ad Description(150 character limit), Company Name(35 character limit), Display URL(55 character limit) and Destination URL. A preview of your ad will appear and you can toggle to see how it will look on different devices.

Yahoo recommends creating 3-5 ad creatives per campaign with varied images and text.

Lastly you have the opportunity to target keywords. Enter keywords one per line and all common match types are supported.

There you have it. That’s how to get started with Yahoo Gemini and create your first campaign.

Contact us today and find out how expert PPC campaign management can bring in the difference for your business!

Call: +91 – 9915337448